Farmers’ markets are a viable, direct marketing activity that provide ample variety, fresh quality, and reasonably priced farm-raised commodities to consumers of all ethnic and economic backgrounds. Shopping at a farmers’ market is a delight for the senses—the medley of smells, tastes, textures, and colors creates a memorable experience that consumers enjoy returning to. However, if the market is to be used profitably and efficiently, community leaders, policy-makers, consumers, and producer-marketers must work together in establishing and operating the community farmers’ market.
The Kansas Rural Center has a very insightful resource guide called Marketing Your Market which covers the following topics:
Coming Together: How can the market, vendors, media, local business and the community collaborate to create a thriving, vibrant marketplace each week?
Maximize Your Business: What factors draw shoppers in and which can send them running?
Focus on the Market Experience: Are you doing all you can to make your market a welcoming, lively and convenient place to shop?
Getting the Word Out: What are the best methods to get the buzz going about your market?
Market Newsletters Paper or E-mail: which is right for your market and what do shoppers want you to include?
Connecting with Your Community: Much can be gained through partnerships with your community. What might work for your market?
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