Showing posts with label Marketing Your Market. Show all posts
Showing posts with label Marketing Your Market. Show all posts

Monday, August 10, 2009

Cabool Farmers' Market

The Cabool Farmers' Market opened for business for the first time on April 15 and since opening day has made a big splash in the area. The market, held at gateway park on Main Street offers consumers a large selection of locally grown produce, baked goods, soaps and many more items to choose from.

The celebrate the success of the market the vendors are inviting consumers to a taste of the season's finest locally grown foods for a Customer Appreciate Day on August 12 from 12:30 to 5:30 pm. Vendors will provide food prepared from local foods, recipe cards, drawings and many other activities for consumers to take part in.

Thursday, July 16, 2009

Farmers Market Coalition and USDA Launch ‘Markets Are Up!’ Campaign in Preparation

In anticipation of the U.S. Department of Agriculture’s (USDA) 10th annual National Farmers Market Week (August 2-8, 2009), the Farmers Market Coalition (FMC), in cooperation with USDA’s Agricultural Marketing Service (AMS), announces Markets Are Up!, an educational and celebratory campaign to help farmers markets and farmers market associations nationwide communicate the vital role that such markets play in improving consumer health, local communities, and economies. As part of the Markets are Up! campaign, promotional tools such as ads, postcards, and templates for press releases and emails are now available on FMC’s website.

Elements of Markets Are Up! include:
• Print-ready images for advertisements, posters, mailers and other collateral point of sale material that illustrate the positive health, community, and economic aspects of farmers markets
• Marketing materials featuring a “I Love Farmers Market” logo, including decals and bookmarks• Fact sheets and Frequently Asked Questions, including statistics, data, study results, and other information about farmers markets
• Glossary of Terms defining over 30 common labels found at farmers markets including “heirloom,” “grass-fed,” “free-range,” and “locally-grown”

Markets are Up! was developed in partnership with the USDA/AMS Marketing Services Division. Support was also provided by a variety of sponsoring businesses and organizations, including Ethix Merchandise and SQN Communications.

USDA/AMS currently estimates that there are approximately 4,800 farmers markets in operation in the U.S. The agency will release its updated tally of U.S. farmers markets for 2009 during National Farmers Market Week. USDA has officially celebrated the first full week of August as National Farmers Market Week since 2000, and in 2008, USDA designated National Farmers Market Week a permanent fixture on the USDA calendar.To access the Markets are Up! materials cited above visit the FMC site.

About USDA’s AMS ProgramThe U.S. Department of Agriculture’s Agricultural Marketing Service administers programs that facilitate the efficient, fair marketing of U.S. agricultural products, including food, fiber, and specialty crops. AMS has about 5,500 employees located throughout the United States. For more information about AMS’s farmers market and direct food marketing activities, please visit the AMS Marketing Services Division’s home page.

The Farmers Market Coalition (FMC) is a 501(c)(3) dedicated to strengthening farmers markets for the benefit of farmers, consumers, and communities. Through education, networking, and advocacy, FMC builds leadership and capacity for farmers markets and the organizations that support them.

Download the Markets Are Up! press release here.

Thursday, May 7, 2009

America's Favorite Farmers Markets

This summer American Farmland Trust is supporting farmers markets across the nation with a national farmers market contest to promote farmers markets in your community and beyond. This is part of our national campaign to help spread the No Farms No Food message and promote sustainable local farms and food across the country.

We want to send a message to food shoppers everywhere that food decisions are important, and as consumers we can support healthy food, healthy farms and healthy communities just by buying some of our food from the farmers market.

That is why we are launching a three-month campaign to ask Americans across the county to show support for their farmers market by voting in our America's Favorite Farmers Markets contest! The three top markets: one small, one medium, and one large, will win a free No Farms No Food tote bag giveaway for their market customers. Customers will be able to vote starting June 1st at http://www.blogger.com/www.farmland.org/vote <http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://www.farmland.org/vote> once farmers markets across the country have had the opportunity to opt-in to the contest. Customers will enter their zip code, which will pull up the farmers markets in their area. American Farmland Trust will be helping to promote the contest in your area and will be conducting outreach nationally.

Take two simple steps to make sure that your customers will be able to vote for your farmers market this summer!

1. Read more about the Vote for America's Favorite Farmers Markets contest. http://www.blogger.com/www.farmland.org/marketmanager <http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://www.farmland.org/marketmanager> .

2. Invite markets to sign-up to join the contest. Market managers can opt-in to the contest by clicking this URL shortcut: http://bit.ly/rgvQW <http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://mail.farmland.org/exchweb/bin/redir.asp?URL=http://bit.ly/rgvQW>

Wednesday, February 4, 2009

Day 3: Blogging from NAFDMA (Participation Day)

It’s the time to “Get Social.”

That seemed to be main focus of many of the sessions I participated in today’s convention. Social Media (Twitter, Facebook, Blogs, Podcasts, You Tube) to name a few of the social media avenues that many folks might have heard about.

The first “techy” sessions I listened to was on Best Practices in Website. It was an open session where the folks from AKL Maui ( a lavender farm in Maui, Hawaii) presented information about their farm website and store. Then the entire group discussed new ideas for website marketing.

Some of the ideas where:
Have a box on each page of a website that offers visitor to join your mailing list because these names will help you retain clientele.
Include a blog link off your website.
Try adding videos and podcasts to your site so customers can see and get a feeling of your business.
Include seasonal photos and update them often.
Stay in contact with customers all year (not just during season) through a blog or e-newsletter.
Have a language button that can translate your site into another language, for foreign visitors.
Surveys for your customers.
Map link to the farm or market.

The other session I really enjoyed was about Online and Social Media. If you’re a Missouri producer – you’ve heard me say it a million times already – “If you have a business today…you better be online.”

This session was an overview on how direct marketers can incorporate social media into their current marketing campaign. Because let’s face it – social and online media are based on traditional marketing principals.

Ask yourself these questions:
What’s my operation goal?
How can I fit this into my existing communicational goals?
Is there others I can partner with?
Who is the customer I am marketing to?

More and more folks are doing everything online. Yesterday, I posted about culinary tourists – those that are searching for a unique experience they can’t find anywhere else. Those are your customers. Do you know how they are finding information about your farm or farmers’ market? Are they searching online for a market or CSA near them, are they looking for customer reviews about your farm online, are they reading your farm blog and leaving comments…you bet they are!

Technology today can be a little overwhelming with buzz words like (Tweet, Add me as your friend on Facebook, blogging, You Tube Videos….and on and on), but take it slow if you are new to this lingo.

Remember – People are talking everyday about your farm and market. Do you know what they are saying online? Positive word of mouth advertisement is the most powerful marketing of all. By you getting social on the internet you will be able to take part in this new media outlet and stay ahead of the game.

Try creating your own farm or market blog on Blogger or Typepad to start with. Then create a Facebook account. You can always ask other for help as well. I work with many farms, who’s children or grandchildren have helped the farm business get updated into the internet age. Or contact myself or one of your county extension agents as well.

In the meantime- get online and see what others in direct marketing are doing online. You can gather some great starting points from learning from others.

Read more about the NAFDMA Convention events.

Friday, January 30, 2009

Columbia Farmers' Market Seeking Summer Intern

The Columbia Farmers’ Market is seeking a summer intern. Duties listed below. Please submit resume with letter of intent to columbia_farmers_market@yahoo.com or PO Box 10012, Columbia, MO 65205. Please direct questions to Caroline Todd, CFM Manager, 573-823-6889. Deadline is March 2, 2009.

Summer Intern Opening:
May 1 to Oct. 31
Saturdays 6am -1pm and hours during the week
Possibly 3pm-6pm on Wednesdays

The intern would work from home, would need access to the internet, be at Market on Saturdays (this is a major requirement). Office supplies would be provided.

Every month the intern would have a special event to promote:
May - Beef
June - TBA
July - Cornfest
Aug. – Summerfest with Slow Food & the Daylily Society
Sept. - Honey, Localvore Challenge
Oct - Pork & Pumpkins

The intern would be encouraged to work with outside organizations to bring more diversity to the monthly events. A children's area related to the monthly special, would be part of it.The intern would be encouraged to develop a volunteer base & coordinate the volunteers especially to do the customer counts.Other duties may include: collecting donations from vendors for the band, helping vendors with physical limitations set up, checking for weights on tents.

This person may also set up 4 tents, arrange tables & chairs; put out at least 3 signs on roadways around the market. Other duties as assigned. Monetary compensation to be determined.

Tuesday, December 9, 2008

Best Small Business to Start: Manager, Online Farmers' Market

USNews.com had a great article today about new types of farmers’ markets – online markets.

Manager, Online Farmers' Market
Online farmers' markets cut out a chunk of fuel costs, plus the time it takes to set up and display locally grown produce. They've been popping up as a 24-7 alternative for "locavores" and customers looking for anything fresh, from grass-fed beef to freshly picked apples. Successes include mypersonalfarmers.com (Westchester County, N.Y.) and farmersmarketonline.com (central Idaho). Customers place orders online, and then these companies drive what's been ordered to the customers' houses.

The key is to maintain a product base while introducing new discoveries to keep customers coming back. Unlike many Internet-based jobs, this one involves a lot of face-to-face interaction and outside work. The hardest part of the job is keeping up with and juggling the many farmers who supply the business. They change throughout the season as different crops come to harvest at different times and often have full schedules that need to be worked around. The biggest costs are personnel to man the warehouse, for example, and rent for space.

What does it pay?
The idea of an online farmer's market is quite new, so it is difficult to find wage statistics. According to the Bureau of Labor Statistics, the mean annual wage for purchasing managers at farm product raw material wholesalers in May 2007 was $99,950.

What kind of background do you need?
The main requirements for those involved in managing online farmers' markets are some culinary knowledge and basic tech savvy. Licenses from your state department of agriculture are required, as is a basic knowledge of marketing and promotion.How do you get started?It takes about a season to survey a region and make connections with farmers and bakers. Once established, a company can differentiate itself with specialties. One online market might offer more varieties of honey and cheeses or different organic meats. To operate an online farmers' market, you need a couple of cars, a warehouse, a website, and an ever-changing list of farmers in the area. A big plus is that the driving covers a relatively small area, which keeps fuel costs relatively low compared with other produce businesses. Mypersonalfarmers.com's founder, Maryanne Hedricks, says, "Gas is not a make-or-break thing" for her business.

Monday, September 15, 2008

Grow Your Farm Series Offers Critical Information

The Grow Your Farm Series that begins on Tuesday evening, September 30th in Macon will offer critical information to producers interested in improving their farming operation. The class runs every week until December and the deadline to enroll is coming up on September 26th. There is a fee which includes materials, light meals, and a couple of farm tours. The Grow Your Farm series is a University of Missouri Extension program and will be held at the Macon Extension Center which is located on 514 East Briggs Street, Suite D.

“This program is designed to assist those landowners and producers whom are interested in looking at their operation in a new and unique way” says Joe Koenen, Agricultural Business Specialist who is one of the instructors of the program. “It takes a thorough look at your farm from a sustainable business perspective and includes farmer speakers and farm tours also”. Topics will include setting farm and family goals, walking the farm to determine strengths and challenges, assessing the opportunities the land has, taking charge of your farm finances, marketing issues and challenges, legal concerns and developing and sharing a business plan. “This is a substantial time commitment but what you get from this program will be substantial as well” according to Joe.

A minimum number is required for the class to be held. Contact the Putnam County Extension Office at (660) 947-2705 or koenenj@missouri.edu for more information. University of Missouri Extension programs are open to all.

Wednesday, July 16, 2008

News for Missouri Markets

In the next couple days all markets will be receiving a letter and Missouri Farmers’ Market Survey from the Missouri Dept. of Agriculture about upcoming marketing opportunities available for markets and vendors.

Working Local Foods Area at Missouri State Fair
The MDA is asking for volunteers that would be interested in helping out at the Missouri State Fair with the on-site farmers’ market and local foods area this year in the Ag Building at the fair as well as the Horticulture Contest. Both events are held in the Ag Building on the Missouri State Fairgrounds which is air conditioned, so fighting the August heat won’t be an issue.

The area is called “Buy Missouri… Buy Local, Eat Local…Go 4 It!” based around the Missouri’s local products. The area will have a real farmers’ market where all Missouri State Fair attendants can purchase fresh produce and other local products. (This area is sponsored by the Missouri Farmers' Market Association and AgriMissouri.)

We are in need of volunteers to help this farmers’ market area be a success. Each day of the fair—August 7-17, 2008—we will need one or two helpers. Volunteering would consist of working the market, selling produce, and handing out surveys and local food brochures/information to visitors.

Market Booths at Tour of Missouri Bike Race
Farmers’ markets also have the opportunity to participate in the Tour of Missouri Bike Race’s Health Expo (promoting their market and eating healthy which is free of charge through AgriMissouri). The Health Expo will be held at each of the start cities of the bike race. Any farmers’ market is welcome to set up a booth for promotion at this event and will be provided a 10’ x 10’ tent, 8’ table, and two chairs. This is a first come basis, therefore the first market to contact me will have their choice of location. Here are the start cities and dates:

Monday, Sept. 8 – St. Joseph
Tuesday, Sept. 9 – Clinton
Thursday, Sept. 11 – Lebanon
Friday, Sept. 12 – St. James
Saturday, Sept. 13 – Hermann

Missouri Farmers' Market Survey
Also, the Missouri Department of Agriculture is distributing a Missouri Farmers’ Market Survey, which you will find included with this letter. This survey is only two pages long and can be filled out by only the farmers’ market manager or vendors that sell at market. Your cooperation is essential so MDA will know how to serve Missouri’s farmers’ markets in the best way possible in the future. We would like all surveys returned to MDA by September 30, 2008.

If you are interested in helping with either the on-site farmers’ market at the Missouri State Fair, the horticulture contest, or if your market would like to set up a booth at the Tour of Missouri Bike Race’s Health Expo, please contact me at Lane.McConnell@mda.mo.gov or (573) 526-4984.

Re-oreder Canvas Tote Bags
Markets can re-order the canvas tote bags through the MDA as well. I’ve included a new order form for your market. We have had great success with providing markets with the tote bags and I’ve heard lots of great things from markets that are currently selling the bags within their community.

Thanks for your cooperation and hope you have a successful market season!

Tuesday, July 8, 2008

Columbia Market Summer Event

The Columbia Farmers’ Market will be hosting a night event to kick-off the market’s campaign for building a market pavilion on Saturday, July 26.

Join vendors and market supporters for a summer evening filled with local foods by local chefs, live music, a preview of the outline of the permanent pavilion in lights and an outdoor movie Tableland: an award winning documentary on farmers dedicated to building sustainable local food systems.

The event will start at 7:00 pm and run through 11 pm, next to ARC located at Ash and Clinkscales, where the current market sets up. The event is free and all are welcomed! Be sure and bring your own lawn chair for the movie.

The event is sponsored by Sustainable Farms and Communities, Inc.
Graphic design and branding for the Farmers Market Pavilion Campaign donated by Dory Colbert Design LLC, Columbia MO.

Tuesday, July 1, 2008

Peach Festival in Kirkwood

Peach FestivalKirkwood Farmers’ Market will host a Peach Festival on Saturday, July 12 from 10 a.m. to 1 p.m. Visitors will enjoy peach samples from local farmers as well as peach related treats and menu items.

Amateur bakers can enter their homemade pie in the
Peach Pie Contest scheduled for 12 p.m. Original recipe pies must be made with peaches purchased from Kirkwood Farmers’ Market and will be judged on their appearance, flavor and overall appeal. Awards will be given to the top three entries.

Peach Pie Contest forms can be downloaded here or picked up from Kirkwood Farmers’ Market vendors.

For more information, please call the
Downtown Kirkwood office at 314-822-0084 or email info@downtownkirkwood.com.

Monday, June 30, 2008

Tons of Tomatoes Available at the 2008 City Market Tomato Festival

The City Market will host the second annual Tomato Festival on Saturday, July 5, featuring a Salsa Contest at the 105.1 Jack FM radio tent. Find family friendly activities such as putt-putt tomato, a knock the cans game and a tomato toss. Recipe sampling courtesy of the University of Missouri Extension Office, salsa dancing demonstrations by Kcsalsa.com, music performance by the String Beans, storytelling and Wonderscope art activity tent are also planned.

The National Agriculture Center and Hall of Fame will be on site highlighting the history of agriculture and the future of farming and Harvesters will be accepting perishable and non-perishable food items at the City Market Information booth from 8 am – 3 pm. Fresh, locally grown tomatoes, including many hard-to-find heirloom varieties will be available for purchase at vendor stalls throughout the City Market. Farmers’ Market hours on Saturday are 6 am – 4 pm and festival hours are 8 am – 2 pm.

Tomato Festival Schedule of Activities
8 am – 12 pm University of Missouri Extension Office recipe and sampling
8 am – 2 pm Kcsalsa.com Salsa Dancing Demonstrations
9 am – 11 am String Beans Musical Performance
9 am – 1 pm Wonderscope kids activities
9 am – 2 pm Mother Nature storytelling
10 am – 12 pm Jack FM contest & activities
10 am – 12 pm Knock the cans game
10 am – 12 pm Tomato toss game
10 am – 12 pm Tomato putt-putt
10 am – 10:30 am Salsa contest check in
10:30 am – 11:30 am Salsa contest
11:45 am Salsa contest winner announced

For more information, contact the City Market Office at 816-842-1271 or visit the City Market at http://www.thecitymarket.org/.

Tuesday, June 24, 2008

Fahrmeier Field Day Makes a Big Hit!

Fahrmeier FarmsYesterday in Lexington, Missouri, more than 70 producers and other agriculturists interested in expanding their knowledge of new farming techniques gathered at Fahrmeier Farms. Fahrmeier Farms is a family farm focused on specialty crop production using progressive agricultural technologies.

Fahrmeier Farms hosted a farm field day to promote specialty crops and provide education to producers. The Fahrmeiers have been expanding their operation in the last few years, and the field day featured some of their new growth including the use of HayGrove high tunnels for two acres of vegetables on their farm.

Brandon Fahrmeier, who helps with the family operation said, "We find it beneficial to share knowledge as well as learn from other growers. High tunnels have changed our business and made us better growers, making it easier to grow high quality products."

In the morning, Bob Perry from
Perry Agricultural Lab shared with the field day participants the importance of soil care to a specialty crop operation, and then Robin Franks from Netafilm Irrigation spoke about how irrigation and water sources affect farming.

After a complimentary lunch, Missouri Director of Agriculture, Katie J. Smith, spoke about the affects of specialty crops on Missouri's economy and how it is a growing sector of the agriculture, the number one industry in Missouri.

Later in the day, Ralph Cramer described the benefits of utilizing HayGrove high tunnels in farming, and then participants got to see those close up as they toured Fahrmeier Farms. To conclude the second Fahrmeier Field Day, Brandon and Bret Fahrmeier led those attending the field day on a tour of their farm.

The Fahrmeier Field Day attracted people from all over the state and even some from neighboring states. The Fahrmeiers are proud of their growth and want to share what they have learned with other producers so the specialty crop industry can grow and be successful.

The Fahrmeiers will be opening their winery soon and will be hosting Tomato Days on August 2, 2008. For more information, check out the Tomato Days blog at http://annualtomatodays.blogspot.com/ or call 816-289-2496.

Monday, June 16, 2008

Market Success Stories

We love to hear feedback from our markets. Deb VanBenthusen of the Fair Grove Farmers’ Market has heard many wonderful comments from parents and community members about the great events and kids activities the market is putting on this year.

This was a message Deb heard from a parent recently about the great success with the Growing Kids Club the market and master gardeners put on during the market.

“Just wanted to tell you that you are doing a great job with the farmers market. We really enjoy the things for the kids. It really helps them to be interested in gardening and farm fresh produce. Thanks from this Fair Grove Family.”

Does your market have a success story you would like to share? Email me or Charlotte and we will get it posted to the blog.

Thursday, May 22, 2008

Salem Farmers' Market Is Blogging!

Salem Farmers' Market is jumping ahead in the technology world as they have started a blog! Check out the new Salem Farmers’ Market blog, which will be updated regularly to share information about the vendors, special events, local food issues and commentary. Bookmark the page to see what’s happening each week at the market!

Some of their features this week include some special guests who will be at the Saturday Market including bees and blacksmiths. Stop by the market to visit Max and Jo McDonald and see their bees! There will also be a blacksmithing demonstration by vendor Alan McBride. You can find this and much more information at the Salem Farmers' Market blog at http://www.salemfarmersmarket.blogspot.com/.

Questions or comments about the blog? Contact Sarah Hultine at (573) 729-3196 or hultines@missouri.edu.

Friday, May 9, 2008

City Market Flower Festival Brings Color to Kansas City!

City Market Flower FestivalThe City Market is in full bloom with the most colorful display of bedding plant in Kansas City on Saturday, May 10, 2008. Shoppers can choose from a stunning selection of bedding plants, hanging baskets, perennials, vegetable plants and herbs, shrubs, house plants, ground cover and more! Find unique landscape decorations as well as gardening advice from dozens of greenhouses.

Other activities will include recipe sampling sponsored by the University of Missouri Extension Office, art and craft activities with Wonderscope and Honey Dun Gifts, live music by the Rain Dogs, Beaks n’ Wing bird adoptions and much more. Shatto Milk Company will be on site selling their delicious, mouth watering dairy products and will also have baby calves on display, seeking a friendly pat on the head. Farmers’ Market hours are 6 am – 4 pm and festival hours are 8 am – 2 pm.

While at the Flower Festival, shoppers can find that perfect gift for Mother’s Day with over thirty City Market Merchants who offer a variety of specialty food items, gifts, restaurant options and much more. For information, contact the City Market Office at 816-842-1271 or go to http://www.thecitymarket.org/. The City Market Flower Festival is sponsored in part by the Neighborhood Tourism Development Fund, Renewal by Andersen, the University of Missouri Extension Office and the City Market.

Where The Locals Go: The City Market is open seven days a week year ‘round. The Farmers’ Market is open Wednesday, Saturday and Sunday.

Wednesday, April 30, 2008

A New Opportunity for Producers

A great new opportunity and avenue for development has been made available to local producers in the Kansas City area. The Isle of Capri Casino has expressed an interest in purchasing local produce to include in their summer buffet food selection.

The Isle of Capri Casino management is looking for local producers/farmers interested in this opportunity, and they want to work with the producer in the most no-hassle way possible.

The goods would be paid for in cash so as to reduce the paperwork for the producer, but the Isle Capri Casino would need the goods delivered directly to them. They are unable to shop the markets on a daily basis and don't have the means to do on-site pickup.

If you or anyone you know is interested, contact Devin Waugh, Business Development Compliance Officer, at (816) 855-4125 or Devin_Waugh@islecorp.com.

Wednesday, April 16, 2008

Seven Reasons to Eat Local Food

Columbia Farmers MarketIt’s mid-April and markets around Missouri are opening up shop for the beginning of farmers’ market season. Although some markets have been open since about the third week of March, many of the more than 135 Missouri markets are opening within the next two weeks.

Consumers can expect to find bedding plants, spinach, lettuce, eggs, cheeses and meat at the market, as it’s too early to find many of the traditional vegetables at the market. For a listing of when fruits and vegetables will be in-season in Missouri view this Harvest Calendar from MU Extension.

The Local Foods Movement is sweeping across the Midwest, with consumers searching out local foods within their home communities. And what’s the best place to find fresh, nutritious, seasonal food….your local farmers’ market.

Inside Columbia had a recent story that really makes you think about where your food comes from. The article, Think Global, Eat Local: Exploring A Healthy New Approach To Eating, says the average distance food travels from a farm to your table is around 2,000 miles, ¾ about the distance from Columbia to Seattle. Can you imagine?

There are many benefits to becoming a “localvore,” someone who makes a point of eating locally produced food.

Last year the Columbia Localvore Challenge, a weeklong event that ran last year from Sept. 22–29, focused on eating all local food and was put together by the Sustainable Farms and Communities, Slow Food Katy Trail and the Columbia Farmers Market. The next challenge is a weekend event April 26–27.

So, now is the time to meet your local farmers and start reaping the benefits of locally produced foods. You’ll not only enjoy your meals more, but you’ll also help the economy and the environment.

Seven Benefits Of Eating Local Food
1. Unbeatable taste:
Why do tomatoes from a farmers’ market taste so much better than most store-bought tomatoes? According to www.foodroutes.org, fruits and vegetables shipped from distant states and countries may spend a week or even two in transit before arriving at the supermarket. In contrast, most farmers’ market tomatoes have been off the vine for less than 24 hours when set out for sale. Local produce also tastes better because most shipped varieties are grown for their ability to withstand industrial harvesting equipment, extended travel and a long shelf life.

“Local produce is grown for taste and nutrition,” says Michael McGowan, a board member of Sustainable Farms & Communities, a not-for-profit closely tied to the Columbia Farmers Market.

2. Better health and nutrition:
Buying locally allows consumers to make selections based on the farmer’s use of pesticides, hormones, antibiotics and other additives. Currently, producers do not have to include this information on food labels. In addition, local foods — especially fruits and vegetables — have more nutritional value because they are allowed to ripen on the vine.

3. Greater variety: Local growers offer a tremendous selection. McGowan plans to grow 75 varieties of tomatoes for the Columbia Farmers Market this year, and he’s just one vendor.

4. Easier on the environment: Aside from the environmental concerns associated with industrial agriculture and confinement animal feeding operations, an industrial food supply requires transporting food items thousands of miles, which uses up fuel and creates pollution.

“It doesn’t make a whole lot of sense to ship food 2,000 miles when you can ship it 20 miles,” McGowan says.

5. Support for family farms: The 2002 Census of Agriculture showed a steep drop in the percentage of principal farm operators 35 years old or younger, from 15.9 percent in 1982 to 5.8 percent 20 years later. Eating local helps create the demand necessary to motivate a new generation to enter this risky business, Reuter says. He adds that the desire to keep family farms alive is about more than nostalgia; small farms create jobs that help diversify and thereby strengthen the local economy.

6. Improved security: According to a 2007 report by Hendrickson and University of Missouri rural sociology professor emeritus William Heffernan, 11 large firms control 83.5 percent of all U.S. beef slaughter, 66 percent of pork packing, 58.5 percent of broiler chicken production and 55 percent of turkey production. The same report shows four large firms control 55 percent of all U.S. flour milling and soybean crushing. If something bad happened at one of this big companies — anything from a safety recall to terrorism — the effect would be severe.

7. Stronger relationships:
For many “localvores,” this benefit is the reason they feel passionate about local food systems. They love knowing the stories behind their food, they love connecting to a particular place, and they love interacting with other people who are passionate about food and culture.

“Many people today have no meaningful understanding of where their food comes from, and thus no understanding of the ecological and social consequences of its production,” explains MU agricultural economics professor emeritus John Ikerd in his paper, Eating Local: A Matter of Integrity. “By eating local, people are able to reconnect with local farmers, and through local farmers, reconnect with the earth.…We cannot build a sustainable food system until people develop a deep understanding of their dependency upon each other and upon the earth. Thus, in my opinion, reconnecting is one of the most important reasons for eating local.”

Need to locate a farmers’ market near you? Log on to the Missouri Farmers’ Market Directory by clicking on the link on the left side of the blog.

Monday, March 31, 2008

Historic Downtown Liberty Farmers Market Welcomes New Producers

The twenty-year old Downtown Liberty Saturday market is undergoing some changes this year. The changes promise to be good for both farmers and Liberty citizens.

What is unchanged is the setting of the twenty year old Downtown Liberty Saturday market, which is the attractive downtown courthouse square in the suburban county seat of nearly thirty thousand people. But for the first time, all four sides of the courthouse square have been set aside to be used by the market as the number of participating producers increases. The market opens May 3 and continues every Saturday until the end of October.

Responsibility for the market has been delegated to Historic Downtown Liberty’s “Main Street” organization, Historic Downtown Liberty, Inc. (HDLI). The goals of the market this year are threefold: 1) to be a profitable outlet for the farmers who sell there, 2) to increase the number of customers in the downtown business district, providing potential additional sales and economic stability for downtown businesses and 3) to provide a predictable, ample selection and variety of high quality fresh, locally-grown produce for customers.

The eligible distance for participation in this market was increased last year to 100 miles from the previous local five county limit. In response to customer demand, the market will allow re-sale of produce items grown within 100 miles of Liberty in order to have greater abundance and variety. But producers who can boast of “100% grown local, by us” will be recognized with special signage and will be grouped together. Producers with re-sale items will be expected to have “disclaimer” signage encouraging customers to talk with them about the source of the produce they are selling.

Once again, the Historic Downtown Liberty Farmers Market will have an “entertainment plaza” to provide additional reasons for Liberty area citizens to shop at the market. Last year, various seasonal themes were followed bringing special entertainment to fit the time of year. The market will be advertised in the local press as well as with curbside signs in nearby Kansas City neighborhoods in an attempt to attract more customers.

The cost of participating in the market for the full season includes a membership fee of $25 and an advertising supplement fee of $25 and the space rental fee of $100 per space. The fee for seasonal participation will not increase later in the summer as it has in the past. Monthly and weekly participation will also be allowed, as will crafts vendors who produce their own crafts and live within the 100 mile range.

Farmers interested in participating in the Historic Downtown Liberty Farmers Market should contact HDLI Program Director Rich Groves by phone at 816-456-9339 or by e-mail at richgroves@historicdowntownliberty.org

Information is also available on the HDLI website www.historicdowntownliberty.org/farmersmarket.html

Monday, March 24, 2008

Blogging from SARE Conference This Week

Another conference is about ready to roll around…that’s right the 2008 SARE Conference kicks off tomorrow in Kansas City. I’ll be posting each day about the speakers and news from the conference. I will be out of the office the entire week, but I’ll be checking email.

Check the blog each day for photos and information from the conference.

From the SARE Conference Website…

Learn the ins and outs of marketing and production
Tour local farms to see sustainable agriculture at work
Talk with state-of-the-art researchers and innovators
Meet others, build partnerships
Explore SARE grant opportunities for your cutting-edge ideas
Help chart a course for 20 more years of SARE success!

Never before has the American public cared more about how and where its food is produced. New, lucrative markets are opening up: “natural”, “organic”, “local.” People are growing more concerned about the quality of our nation’s natural resources – and the communities they sustain.

More and more farmers and ranchers are turning to sustainable agriculture to boost profits, protect the land, air and water, and continue a rewarding way of life.

Learn more about how sustainable farming is rapidly changing the face of American agriculture. Come to the New American Farm conference – a gathering for farmers, ranchers, educators, researchers, students, advocates and the curious consumer. Meet others who share a passion for quality agriculture.

Thursday, March 20, 2008

Get Listed in the AgriMissouri Maps

Agritourism MapIf your market wants to be listed in the 2008 Agritourism Map, published by AgriMissouri, you need to submit your 2008 information by March 31, 2008. This publication is separate from the Farmers' Market map, however, if your market has joined the MO Farmers' Market Association you just need to update your information with AgriMissouri. It's a great deal because you get two memberships for the price of one.

Information has been mailed to those who joined AgriMissouri in 2007 but have not renewed in 2008. Look for this and return it to us ASAP.

Even if you have already updated your information, please look at your profile and make sure everything is correct. You can access your page at www.agrimissouri.com/buyersguide.html and then search for your farmers' market name.

FYI Markets: contact AgriMissouri ASAP if you have not updated your profile in the AgriMissouri Buyer's Guide to reflect your 2008 season.

For further information:
Sarah Gehring
AgriMissouri Member Services Coordinator
Missouri Department of Agriculture
PO Box 630
Jefferson City, MO 65102
573-522-9213
573-751-2868 (fax)
Sarah.Gehring@mda.mo.gov
http://www.agrimissouri.com/

Listen to AgriMissouri podcasts at: http://www.agrimissourishowcase.com/